ATLANTIC CITY: Borgata Hotel Casino and Spa

ATLANTIC CITY: Borgata Hotel Casino and Spa has introduced a fresh alternative to the typical Atlantic City shopping experience with last week's opening of WHIM. The upscale retail store features a range of merchandise in an interactive environment.

WHIM offers the latest in electronics, gadgets, fashion accessories, jewelry and spirits, as well as Borgata signature items. Merchandise includes iPods, mini-DVD players, Wolfgang Puck Cookery, and the Borgata bedding collection, among other items. Diverse brands such as Apple, Marc Jacobs, Fendi, Burberry, DKNY, Movado, Sony, Adrienne Landau Furs, Vosges Chocolate, Badgley Mishka, Black & Decker, King Baby Studio Jewelry, along with unique and rare vintages of wine and single malt scotch from Borgata's cellar, is available for purchase.

The store is located at Borgata's North entrance, adjacent to the recently installed Chihuly Garden, a collection of the artisan's hand-made glass sculptures. "WHIM will not only offer fun and innovative retail items, but it will also serve our My Borgata cardholders, who will be able to use their comp dollars for purchases," said Larry Mullin, president and chief operating officer of Borgata.